In order to have the desire to found a company, one must be passionate about the goals of that company. Donald Kerry Frey was passionate about developing better, more efficient processes in the automation field. Automations make life easier for anyone that uses them correctly, but creating them is more than half the battle. Donald Kerry Frey started Frey Robotics with the intention of improving and developing automations in the robotics field in order to better people’s lives. Automation can be applied to many different fields such as the workplace, the home and everywhere in between. Donald Kerry Frey works had to ensure that Frey Robotics is developing automations every day.